Who we work with
For start-ups and researchers who want to:
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build visibility through meaningful PR
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turn their story into something newsworthy
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understand how to create real media relationships
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get strategic guidance along the way
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work with someone who can craft the right content for them
LionLab blends strategy, editorial expertise, and tailored advice.
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You decide what you need most right now:
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a deeper understanding of effective PR
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a PR plan you can put into action
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hands-on support through (written) content creation or strategic guidance
How we work
1.
Workshop
PR - fundamentals
In the PR Fundamentals workshop, you’ll learn how the media really works, what makes a story newsworthy, and how to turn your message into content journalists care about. You’ll also discover why earned media remains the most powerful driver of reputation.
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You’ll find out:
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what truly counts as news (and what doesn’t)
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how to get on a journalist’s radar
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how to write a strong pitch, press comment or op-ed
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Together, we’ll break down your brand story and key messages, and identify press-worthy angles that fit your voice and goals.
Deliverables:
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solid understanding of PR fundamentals
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defined content pillars
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clear formats for media outreach
Think of a PR plan as a realistic roadmap, one that sets priorities, identifies the right contacts, and outlines concrete actions you can take yourself.
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You’ll gain insight into:
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how your topic is being covered in the media
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where the gaps are in the public debate
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how you can position yourself as a credible founder or expert
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We’ll define which formats work best for you and when to use them. Then we’ll map relevant journalists and create a media calendar highlighting the key moments to share your story.
Deliverables:
Complete PR plan in PDF, including:
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an overview of relevant media, journalists and channels
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a content calendar with themes, timing and formats
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a clear view of your competitive landscape and positioning
2.
PR plan​
3.
PR advice & Content writing​
LionLab offers hands-on editorial support, from writing op-eds and quotes to crafting pitches that bring your story to the media in a clear and credible way.
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You can also book individual hours for PR advice or ongoing support. That can be on-demand or at a steady rhythm — for example, two half days a month — where we review progress, fine-tune your approach, and explore new opportunities.
​Deliverables:
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a polished op-ed or press piece ready to send
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a drafted cover email for editors
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tailored advice on the timing and news value of your story
Let's connect
If I had my last marketing dollar to spend, I would spend it on PR.
Bill Gates